“The story of tie-dye is one of perseverance, adaptability, and cultural resonance. Originating in Asia, Africa, and the Americas in ancient times, the technique found new meaning in 20th-century Western fashion, evolving from artisanal bricolage to a powerful symbol of counterculture. It has continually reinvented itself over the decades, in the form of neon madness, grunge riffs, and haute couture abstractions. Today, it rides the waves of sustainability, self-expression and artisanal revival. Tie-dye remains an exciting and experimental artform, capable of endless reinvention, across eras and continents.”

Article promoting a new community workshop in Marseille. The ambition is to raise both the prestige and reputation of the brand, Les Nippones Atelier Coutute Marseille through thought leadership and insights whilst “TIE-ing-IN” the brand culture, values, and services.

RESEARCH / INTEREST • READ HERE >

“Prêt·e à plonger dans l’univers de la mode, de la créativité et du design écoresponsable ? Les Nippones Atelier Couture Marseille est ravi d’annoncer le lancement de sa nouvelle session d’ateliers de couture et de transformation textile, à partir du 24 septembre 2025 !”

Back-to-school term article to launch a new series of couture classes in the city, designed to attract, motivate and collect new students in Marseille 13015.

CONSUMER AWARENESS / LEAD GENERATION • READ HERE >

“Come and spend time with me to open up your creativity and make some winning memories and new friends in the process!”

Article and sales post about a creative retreat in West Wales with Zoe Murphy, focusing on informing, engaging, and converting customers. A blend and balance of an 'irresistible offer' and 'value for our money'.

PROMOTIONAL / CUSTOMER EVENT EXPERIENCE • READ HERE >

“In today’s hyper-connected market place the challenge for any brand looking to establish itself and build a position in-market long-term is to leverage the right channels within the marketing mix based on the needs and wants of their consumers. Like Amazon, ASOS and Airbnb, investing in a simple service design approach where the consumer’s experience comes first could make that disruptive and significant difference in your brand authority and value. Implementing and iterating service design principles means creating a benchmark for quality, which consumers have not only come to expect - but demand.”

Thought piece for Ace and Tate Amsterdam (2018) analysing which brands were excelling in brand and marketing strategies.

MARKETING INSIGHT • READ HERE >

“Sustainability is interwoven through the Bibi van der Velden DNA. As a designer who is continually inspired by nature, Bibi is passionate about protecting the planet for future generations. With several nations having now declared a climate emergency, we believe that sustainability and responsibility should permeate every aspect of our business. Here are some of the ways in which Bibi van der Velden is committed to sustainability, protecting the planet, and the people who work with us.”

Sustainability manifesto and promise from Dutch, luxury jewellery brand ; Bibi van der Velden.

SUSTAINABILITY / BRAND VALUES • READ HERE >